Empowering Veterans Through the Love of Dogs

Empowering People Through The Love of Dogs

Customized solutions to grow your community by strengthening the bond between pets and their owners.

We believe it’s pretty simple, companionship makes us better people.

It helps us lead healthier and happier lives.

And the unconditional love, loyalty, and support between a rescued dog
and their new parent is one of the best bonds around.

But being a new pet parent often comes with a lot of questions and not many easily available answers. That’s why we focused on ways to make building that bond fun and effective.

Everything is paperless!

Never worry about searching for your bud’s adoption records, shot info, or that slip of paper you wrote the next grooming appointment on.

Resources at your fingertips!

From the best local service providers to new products, great dog parks, and a marketplace of over 9,000 quality items for your bud, we’ve taken the guesswork out of what to do.

Community of pet lovers!

Engage with your fellow pet parents and experience a supportive community there to share achievements and encourage growth

The Life Buddy Program

Revolutionizing the Partnership Between Dog and Pet Parent

Love develops naturally, but bonding with a pet takes time and dedication. The Life Buddy Program™ helps your community do both by providing a system that makes every pet parent and dog pairing a lifelong success and an endless source of joyful companionship, wellness, and self-improvement.

In between the good morning licks and the last trip outside before settling in for the night, a successful pairing is in everyday details and the right building blocks.

Nowhere is this more apparent than in the perfect match between a U.S. Veteran and their service dog companion.

Through our partnership with Sierra Delta, a company dedicated to enabling veterans and dogs to find their way home together, we’ve built the foundation to help them succeed as a team.

With our combined knowledge and research, we knew a successful pairing had to put the veteran first, equipping them as the team leader with knowledge, empowerment, and effective actions.

The results show that this customized approach, when coupled with the highly selective resources in our premier Life Buddy Program App, pave the way for healthy and happy pairings for life.

That’s the Life Buddy Program An exclusive complete care system uniquely designed around the needs of your community.


Support and assessment of the needs and expectations of every applicant, to help each new pet parent find the right dog that will help them thrive.


Video training modules and direct access to trainers that provide education for both the pet parent and their dog.


A mobile and desktop app specified to the needs of your Hero Community in order to provided support, access to services, education, inspiration and more for every stage of the pet parent and dog relationship.


Membership in an enthusiastic and like-minded community that is ready to encourage, celebrate, and support each user through social posting and interactive games.

Proven and Endorsed by Hero Organizations

“I’m grateful for the companionship Zoe provides as we navigate life together as a team. Whatever goals and challenges lay before me, my buddy Zoe will be there at my side. Sometimes all you need is a "Life Buddy"!

Staff Sergeant Jack Schumacher and service dog Zoe

“When I discovered the Life Buddy App, it helped me to understand all the chores I do for the dogs on a daily basis. It gives me games to play with them that also teach, it gives me instructions on what to do for them, and it gives me a community I can coordinate things with.”

Retired Air Force Veteran LaRae Jackson and her Life Buddies Jax Gidion & Sydni

“A dog gives you purpose of life. I get up in the morning because of my Life Buddy, Bane. I smile because of him”

Retired Coast Guard, Shea Roberts and her Life Buddy Bane

Happy Life Buddy's

Our Inspiration, the One-in-a-Million Dog

Sometimes you can find true love in a bar.

That’s what happened to our founder Sean during one lazy summer afternoon in 2006 at Lucky Baldwin’s in Pasadena. Sean didn’t know it then, but meeting Rook that day, a six-month-old black and white Australian Shepherd, would change his life.

Rook was with his trainer working on his comfort in social settings. Sean remembers that Rook sat at the bar just like a person. He was off-leash, well mannered, and calmly enjoying the attention of everyone that passed by. Maybe he wasn’t just like anyone at the bar after all!

Sean soon realized that a dog as special as Rook should be shared with others. He was a natural therapy dog, and for the past ten years has been making weekly visits to nursing homes and foster children’s homes in Pasadena bringing laughs, love, comfort, and joy.

We believe there’s a little Rook waiting to be found inside every rescue dog - it just takes a match with their perfect pet parent to bring it out!

Veterans and dogs, finding their way home together.

Together with Sierra Delta, we’ve re-envisioned the way to support the Veterans and their dogs so the well-being of both increases over their lifelong bond.